Storage

Oversaw the material and color refresh of a $2M collapsible soft storage program for The Container Store, conceptualizing a brand new visual identity for the belly bands in addition to stylizing and sourcing props for the packaging photoshoot.  

Refreshed Palette:

BoxSeat_STORAGE_Flipped.jpg
BoxBench_STORAGE_Flipped.jpg
MedStrgBn_STORAGE_Flipped.jpg
MEd+LrgStrgBn_STORAGE.jpg
3x2Cubby-Flipped_STORAGE.jpg
2x2Cubby-Flipped_STORAGE.jpg
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branding + packaging + art direction + instructional design
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layout design + product development + color selection