PoppinGo

Conceptualized, designed and developed Poppin’s first lifestyle and travel soft goods line, ‘PoppinGO;’ led art direction and styling across packaging and photoshoots, leading to a $1 Million program and exclusive placement in Staples doors.

Backpack_PDP_Olive-Sun_01-hpr.jpg
Backpack_PDP_Olive-Sun_03-hpr.jpg
FannyPack_frnt_SOFTGOODS.jpg
FannyPack_Bck_SOFTGOODS.jpg
LaptopCase_Frnt_SOFTGOODS.jpg
LaptopCase_Bck_SOFTGOODS.jpg
Zippered-Cord-Organizer_Olive-exterior.jpg
CordOrg_Opn_SOFTGOODS.jpg
Poppin-Zip-Zip-Zip_Wine-hpr.jpg
Zip-Zip-Zip-Pouch_PDP_Wine_2-hpr.jpg
MedAcc_Prfl_SOFTGOODS.jpg
MedAcc_Frnt_SOFTGOODS.jpg
Pencil_Frnt_SOFTGOODS.jpg
Pencil_Prfl_SOFTGOODS.jpg
TC-Lifestyle_SOFTGOODS.jpg
PackingCubes_SOFTGOODS.jpg
LaundryBag_SOFTGOODS.jpg
ShoeBag_SOFTGOODS.jpg
DoppKit_Wine_Prfl_SOFTGOODS.jpg
DoppKit_Wine_Bck_SOFTGOODS.jpg
Hanging-Toiletry-Bag_PDP_Black_04-hpr.jpg
ToiletryBag_Frnt_SOFTGOODS.jpg
Packaging_SOFTGOODS-1.jpg
Packaging_SOFTGOODS-2.jpg
TravelCollection_LineDrawings+PKG-2.png
TravelCollection_Sketches+LineDrawings-1.png

Consisted of a backpack, fanny pack, laptop sleeve, cord organizer, zip zip zip pouch, medium accessory pouch, pencil pouch. Travel formats included packing cubes, a shoe bag, laundry bag, dopp kit & toiletry bag.

Next

pattern design + color selection + product development + packaging